SCULPTED MODERN ELEGANCE  

Filigree Pearl Necklace - Scarlet

Filigree Pearl Necklace - Scarlet

Filigree Pearl Necklace - Scarlet

Rs. 8,799.00
Rs. 8,799.00
Woman wearing the Scarlet multi-strand pearl choker necklace with floral gold detailing and ruby-red accents

Scarlet Pearl Statement Choker Necklace

Scarlet Pearl Statement Choker Necklace

Rs. 6,299.00
Rs. 6,299.00
Scarlet Pearl Statement Bracelet

Scarlet Pearl Bracelet

Scarlet Pearl Bracelet

Rs. 3,200.00
Rs. 3,200.00

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LOVED BY ARMUR SQUAD 

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 Jewellery That Elevates Every Moment 

  •  18K Gold Plating 

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     Anti-Tarnish Shine

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     Complimentary Shipping 

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     Easy COD Payments 

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     Handcrafted in India 

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     Luxe Jewellery Finish 

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Let customers speak for us

from 90 reviews
Elegant, classy and worth it!!

Loved the earrings and the ring!

Shammi Kachru
Gold Sphere long Statement Earrings - Gilded Beads
Beautiful

Beautiful

Anonymous
Bold Statement Chunky Twister Chain Necklace - Galleria
Vintage Glam

eye-catching, and totally unforgettable!

Kanika S.
Victorian Statement Charm Necklace - Relic
Vintage with Timeless Charm

t’s bold, beautiful, and adds instant charm to any outfit.

Sanskriti S.
Victorian Chunky Charm Bracelet - Relic
Vintage Vibes with Modern Magic

vintage magic. Romantic, detailed, and effortlessly elegant—I'm obsessed!

Seema G
Victorian Charm Chain - Relic
Bold Style

impossible to ignore—my favorite confidence booster!

Monika R.
Victorian Charm Bracelet - Relic
Fiercely Stylish

the ultimate queen energy!

Yashashree N.
Statement Lion Necklace - Relic
Statement Lion Charm Chain – Bold Style, Unmatched Confidence

Bold, fearless, and full of character — it’s not just jewelry, it’s confidence you can wear.

Shraddha A.
Statement Lion Charm Chain - Relic
Fierce, Bold & Unapologetically Stylish

It’s bold, fierce, and adds serious attitude to my look. Power dressing just got an upgrade!

Shalini K.
Statement Lion Charm Bracelet - Relic
A Touch of Magic, Wrapped in Elegance

The Butterfly Charm Necklace from Shoparmur feels like wearing a little piece of magic. It’s dainty, dreamy, and flutters perfectly with every outfit. So obsessed—it’s my everyday charm now!

Akanksha S.
Emerald Statement Charm Necklace - Relic
Butterfly Charm Necklace – Elegance, Charm & Effortless Style

Obsessed with my Butterfly Charm Necklace from Shoparmur! It’s elegant, unique, and adds the perfect playful touch to any outfit. So happy with this beautiful piece!

Pratibha S.
Butterfly Charm Necklace - Relic
Butterfly Charm Chain – Elegant, Playful & Beautifully Unique

Delicate, playful, and full of charm, it adds the perfect touch of elegance to any look. A must-have piece!

Dhwani .
Butterfly Charm Chain - Relic
Layered Halo Hoops – Trendy, Elegant & Unforgettable

The Layered Halo Hoops from Shoparmur are everything I’ve been looking for! They’re bold, trendy, and the perfect balance of elegance and edge. Instantly elevates any outfit!

Moumita H.
Layered Halo Hoops - Halo
Halo Statement Hoops – Bold, Elegant & Unforgettable

The Halo Statement Hoops from Shoparmur are a total showstopper! Bold, elegant, and the perfect statement piece to elevate any look. Can’t get enough of these beauties!

Garima T.
Halo Statement Hoops - Halo
Halo Spiral Chunky Cuff – Bold, Unique & Stunning

Its bold spiral design is eye-catching and unique — the ultimate statement piece for any outfit. Love the vibes it gives off!

Dakshata G.
Halo Sprial Chunky Cuff - Halo
THE ART OF MODERN ADORNMENT

Fashion Jewellery Online for Women Who Love Modern Elegance

Armúr is a contemporary jewellery brand for women who like to stand out. Our designs are handcrafted in brass and finished in 18K gold plating. They are bold, clean and made to be worn. Browse fashion jewellery for women online and find stylish jewellery for women that fits your own look.

Explore our best-selling jewellery
EXPLORE THE EDIT

Shop Fashion Jewellery by Category

Bracelets Wear one bold bracelet or stack a few. Chains Simple chains that add shine to any outfit. Cuff Sculpted cuffs that make a quiet statement. Ear Cuff Add edge to your look with a sleek ear cuff. Earrings Long statement earrings that frame your face. Hand Chain A graceful detail for your hand and wrist. Necklace Dainty layers or one standout piece. Rings Stackable rings with a sculpted finish.
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THE LATEST EDIT

Explore New Fashion Jewellery Designs

Want something fresh? Our latest drops put new fashion jewellery and new fancy jewellery in your hands first. See what's new and add a standout piece to your wardrobe.

DISCOVER YOUR SIGNATURE

Explore Statement Jewellery Collections

Each collection tells its own story. Pick the one that matches your mood. These are contemporary jewellery ranges with a designer eye.

09 Orbit Verde Emerald details set in dainty, delicate pieces. 010 Valour of Love Heart jewellery for every occasion. 011 Gilded Beads Beaded gold pieces with molten shapes. 012 Jade Gleam Emerald-toned statement jewellery. 013 Paisley Whim A playful take on the classic paisley motif. 014 Ara Layered pearl bracelets for everyday style. 015 Celest Celestial jewellery with a modern glow. 016 Crater Distinctive pieces for modern style. 017 Flame Floral statement jewellery for women. 018 Galleria Bold, chunky chains for a standout look. 019 Halo Hoop earrings and cuffs for modern style. 020 Relic Victorian-inspired charms and statement pieces.
OUR CRAFT, OUR SIGNATURE

Handcrafted 18K Gold-Plated Brass Jewellery with a Contemporary Edge

Armúr set out to redefine hand-made brass jewellery. We blend modern design with traditional craftsmanship. Each piece of handcrafted jewellery is made with care and built to be worn often.

Brass gives our designs their shape and weight. An 18K gold-plated finish adds a warm, rich glow. This is what makes our gold-plated brass jewellery feel refined and easy to wear. Our brass jewellery suits both daily outfits and festive looks. If you love handicraft jewellery with a modern twist, you will feel at home here. Looking for gold-plated jewellery online? Every Armúr piece is 18K gold-plated jewellery with a brass base.

Care is simple. Keep perfume, lotion and soap away from your pieces. Remove them before swimming, bathing or a workout. Store each piece in its pouch. Our Product Care page has the full guide.

STYLE YOUR WAY

Find Jewellery to Express Your Personal Style

Jewellery for Everyday Styling

Keep it light. Pair a dainty necklace with a stack of rings. These stylish jewellery pieces suit work, brunch and everything in between.

Statement Pieces for Special Occasions

Going out? Let one bold piece lead. Long statement earrings or a wide cuff can lift a simple outfit.

Jewellery for Layering and Styling

Mix chains, a hand chain and bracelets for a layered look. You can also build your own fashion jewellery sets. Jade Gleam offers a matching necklace, earrings and bracelet.

THE ARMÚR EXPERIENCE

Why Choose Armúr Jewellery?

  • Handcrafted designs. Each piece is made in brass with 18K gold plating.
  • Free standard shipping in India. Orders are dispatched in 2 to 3 working days. Delivery takes 1 to 7 days after that.
  • Real support. Email or WhatsApp us Monday to Saturday, 10 AM to 6 PM.
  • Clear policies. Returns and exchanges apply to manufacturing defects reported within 24 hours of delivery. Earrings are not returnable. Please read our return and refund policy before you order.
GOOD TO KNOW

Frequently Asked Questions About Fashion Jewellery

What types of fashion jewellery does Armúr offer?

We offer bracelets, chains, cuffs, ear cuffs, earrings, hand chains, necklaces and rings. Browse our complete collection.

What materials are used in Armúr jewellery?

Our jewellery is brass with 18K gold plating. Every piece is handcrafted.

How should I care for gold-plated brass jewellery?

Avoid perfume, lotion, soap and moisture. Remove pieces before swimming or bathing. Store each one in its pouch. See our Product Care page for more details.

How can I choose jewellery for different occasions?

Choose dainty pieces for daily wear. Choose statement earrings, cuffs or long necklaces for events. Explore our earrings and cuffs.

How can I find the right jewellery piece for my style?

Start with a collection that matches your taste. Then add a category such as rings or necklaces to complete the look.